Swords dating agency

Wilkinson Sword has launched an integrated communications campaign to help men master the dating game. “Date Night Mastered”, conceived by creative agency Space, has been built upon insights uncovered by an extensive study combining data science and qualitative research analysing facial hair in the context of modern dating.

Armed with data, Wilkinson Sword is shedding new light on facial hair trends, regional preferences, and perceptions of different beard styles from over 3000 UK respondents; and will be running a multi-media push over the coming months encompassing PR, social, influencer, digital, and events. The campaign builds on the brand’s new ‘Blade Masters since 1772’ positioning and comedic TV and OOH ads launched in May.

With dating being an occasion when men want to feel supremely confident in their appearance, the “Date Night Mastered” campaign aims to equip them with the knowledge that facial hair styles significantly impact not only attractiveness but also percei

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law enforcement administrators and reformers. The Two-Edged Sword is a grim, gutsy, raw in-your-face first-hand account of what it was like to be Black and work as an undercover agent .